Mattel has posted some losses, in part due to its biggest brand of lagging sales of the icon we know as "Barbie". Yes kids, your moms have not been buying much of Barbie these days, rendering her just as close to the poor house as the rest of us! (Wonder who she'll be voting for??)
Don't feel too bad for her though, unlike us she comes in many forms, sizes and shades. She is still very popular overseas, boasting at least a 1% increase in sales internationally. So why the lack here in the U.S.?
Well for one, why would little Maria and Tyesha want a Barbie when they have a choice now with "The Bratz", who look more like an exaggerated reflection of themselves, than Barbie does with her blowing blonde locks in the wind, with a chiseled jaw and nose, in her hatchback. Looks like the only variations in Barbie are sold overseas (otherwise they don't want her either).
Secondly put your daughter on the computer, she'll either be E-Baying one for much less, or Myspacing her girls from 'round the way. Who is sitting down to play with this stiff doll nowadays anyway, unless your collecting her (have you seen the "Cher" edition!!).
In any case to help Ms Barbie and her crew of friends, Kens, pets and babies, Mattel will be upgrading her wholesale prices this fall. Way to make up for their retarded 2008 "Mariposa" Barbie!!!!
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